THEPULL.
Build a Brand the Right People Are Drawn To.
The PulL helps founders and organizations build brands rooted in purpose, identity, trust, and human connection through strategy, workshops, speaking, and human-first marketing.
whO WE’VE HELPED.
WHAT WE BELIEVE.
Most people spend their lives trying to become something.
More successful, influential, relevant and visible. AND Brands often do the same.
They chase attention, followers, growth, trends, and the next strategy that promises to make them matter.
The Pull™ was built on a different belief.
Rooted in purpose, identity, leadership, and human psychology, The Pull helps brands stop working so hard to chase relevance and start building trust, belonging, and connection with the right people.
It’s built on a simple belief: when brands are brave enough to stand clearly in who they are, what they believe, and who they’re truly here for, the right people naturally feel drawn toward them.
Inspired by the thinking of Simon Sinek, Debbie Millman, and Brené Brown, The Pull™ explores the intersection of purpose, identity, leadership, emotional connection, and modern brand building.
Because the strongest brands are not simply selling products.
They are leading communities.
No push. Just pull.
The Thinkers Behind The Pull™.
SIMON SINEK → PURPOSE BUILDS TRUST.
Purpose gives people a reason to believe.
It answers why you exist beyond the product.
DEBBIE MILLMAN → IDENTITY CREATES BELONGING.
Identity helps people recognize themselves in what you stand for.
It defines who your brand is culturally and emotionally.
BRENE BROWN → LEADERSHIP INSPIRES CONNECTION.
Leadership shapes trust, vulnerability, emotional safety, and human connection.
Because brands today are not simply selling products. They are leading communities.
The Pull™ journal
Thoughts on purpose, identity, belonging, leadership, and the brands that earn trust instead of demanding attention.
FEATURED BLOG
Stop Chasing Relevance
One of the most freeing realizations I've had in business is this: If my photography business disappeared tomorrow, I would still be doing the same work. Not the same job. The same work.
That's because photography isn't the purpose. It's simply one way I express it. For years I've helped people feel seen. I've helped tell stories. I've helped create connection. I've helped people recognize value in themselves and in each other.
Photography just happens to be the vehicle. If that vehicle disappeared, I'd find another one.
THE PULL PODCAST.
A show about ethical influence, brand psychology, and the forces that shape trust, belonging, and identity.
LAUNCHING SUMMER 2026
WHAT WE DO.
We shape a story your audience doesn’t just hear, they recognize themselves in.
Human-First Marketing Strategy
Moving brands away from pressure-based marketing and toward trust and relevance that’s real.
Digital Products & Workbooks
Tools, frameworks, and resources built around The Pull™ philosophy.
Founder Advisory
Ongoing strategic guidance for founders building meaningful brands.
Creative Direction
Helping brands visually and emotionally align with who they truly are.
Private Consulting
1:1 strategy and positioning for founders, brands, and creative leaders.
Brand Intensives
Deep-dive sessions focused on clarity, relevance, messaging, and audience connection.
Team Workshops & Leadership Days
Human-first workshops exploring trust, belonging, communication, and brand culture.
Speaking & Keynotes
Talks on modern branding, leadership, emotional connection, and The Pull™ philosophy.
Podcast Development
Concepts, positioning, storytelling, and thought leadership strategy.
Messaging & Positioning
Helping brands sound clearer, more human, and more real.
HOW WE DO IT.
This work brings together a few things that are rarely held at the same time:
A proprietary blend of:
Purpose — trust through why
Identity & archetype — belonging through who
Brand psychology — how connection forms
Ethical influence — attraction without coercion
Courage & trust — the human skills behind relevance
Creative strategy — clarity made visible
This is strategy built on substance, not speed.
Depth, not volume. Clarity, not chaos.
a note from jen.
I’ve always been more interested in the why beneath the work. Not just what a brand does, but why it exists, who it’s really for, and how it can connected easily to the right people.
Simon Sinek was the first person who helped me name that. The Golden Circle TED Talk in 2010 fundamentally changed how I thought about marketing. It made it feel grounded, not performative. It forgot about the product or service and focused on the fundamentals of why the brand even existed. Trust started to matter more than tactics.
Then Debbie Millman shifted my lens again. She helped me see that branding isn’t about campaigns or clever lines. It’s about identity. Brands live in culture. In personality. In belonging. When you wear the lululemon pants and carry the starbucks drink, you’re saying to the world, I belong here.
And Brené Brown connected everything together in a way I wasn’t expecting. Her work in Dare to Lead made me realize that branding and leadership are actually deeply connected.
The same things that make great leaders believable also make brands believable. Clarity. Trust. Consistency. Vulnerability. Values. Emotional safety.
As brand leaders, we are constantly shaping emotional environments for the people around our brands. Not just internally within teams, but externally for the people purchasing from us, following us, considering us, and deciding whether our brand belongs in their life at all.
That ah-ha moment, completely reframed marketing (once again) for me.
The strongest brands are not forcing people toward them. They are leading in a way that naturally draws the right people closer.
It’s quite simple really. And the moment brand leaders start make people feel understood, aligned, and emotionally connected to a brand, they stop feeling marketed to.
And they start feeling like they belong there. And that’s the magic.
BRAND STRATEGIST
PHOTOGRAPHER
HOST OF THE PULL PODCAST
