Your Business Isn't Your Why. It's Just the Conduit.

Your Business Isn't Your Why. It's Just the Conduit.

I was out for a walk recently with a fellow entrepreneur and awesome human. We ended up sitting on a bench talking about business, purpose and why so many people struggle to articulate their "why."

It wasn't an aha moment for either of us. In fact, it was almost the opposite. We both realized we'd been thinking about purpose in exactly the same way for years. We just hadn't known the other person did too. The word that kept surfacing was conduit.