Why I Built The Pull™

I think one of the reasons I even bothered building The Pull is because I look around online right now and people seem exhausted.

Everyone is trying so hard to become something. To sound right. Look right. Chase relevance. Build brands that barely resemble who they actually are. And eventually, performing all the time becomes unsustainable. At some point, you start wondering if the answer is actually the opposite of everything we’ve been told.

What if the real work is figuring out who you already are, standing deeply in it, understanding who you may genuinely be helpful or relevant to, and then simply being that?